About: 

Transforming the everyday commute for Londoners over 9 days with multiple immersive Sonic Runway installations.

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To launch ASIC’s #IMoveLondon campaign, The Department were engaged to devise a stimulating activation that encouraged Londoners to switch up their commute. The response was to create Run The Tube, a multi-sensory art installation, originally designed as a Burning Man artwork by Rob Jenson and Warren Trezevant, with the light patterns programmed to sync with dawn and dusk soundtracks specially composed by Desmond Lambert.

Shortlisted for the Campaign Event Awards 2018 and Eurobest 2017.

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