About: 

Football is the beating heart of America. It’s our family, our religion, our way of life. 123 million Americans watched the NFL's opening weekend in 2024, that's a staggering 36% of the country. 

Breitling signing with the NFL then is monumental. NFL fans are loud and proud about their support… and so when Breitling came to us to design a block party in Manhattan’s Meatpacking District to celebrate I wanted to match that proud energy. 

​

Leading the creative for the pitch, I dialled up the confidence and created ownable vignettes from every angle, locking into the codes of both the NFL and Breitling to shut down meatpacking with a celebrity packed tailgate

​

​​