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Recent Snap research revealed that over two thirds (65%) of 18-24 year olds’ interest in sports has grown - and yet almost half (47%) believe that the world of traditional sports fandom is inaccessible to them.

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As the summer of sport ramped up we reimagined the Snap offices as sporting venues in collaboration with the world’s biggest brands. In joint forces with Snap Inc., we’ve launched an augmented reality locker room  where customers can digitally try on Sportopia merch and their favourite football team kits through an AR mirror.

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