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APPLE | SOUTH KOREA
Location
Seoul, South Korea
Client
Apple
Production Company
Polar Black
My Role
Creative Director
About:
Lead the creative on ’I Remember You’, a photography exhibition in Seoul, South Korea, organised with curatorial advisor Isolde Brielmaier. The exhibition featured the work of seven acclaimed international artists, who captured the featured images entirely on iPhone 15 Pro Max, sharing their personal conceptions of memory, connection and nostalgia.
Content creators, VIPs and press were welcomed for a series of events including a launch party, private breakfasts with content creators, and a VIP dinner with chef Yoo Yong Wook. The doors were then opened to the public for four days






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