GUINNESS STOREHOUSE
Location
Guinness Storehouse, Dublin
Client
Guinness
Production Company
FUEL
My Role
Creative Director
About:
To celebrate the Christmas season at the World’s Leading Tourist Attraction a suite of installations and pop-ups were created spanning visual art, interactive digital environments and large format installations.
A selection of emerging Irish artists were curated to deliver bespoke pieces inspired by the theme The Lights of Home. The central feature, a bespoke multi-tiered Christmas Tree, was the focus for a timed audio visual performance set to activate every 15 minutes
The grand atrium was decked with custom designed gigantic baubles suspended from the oxidised architectural struts running four floors from ground to roof height, playing with scale to evoke the childlike wonder of the season.





