RESY
Location
Greenpoint, New York
Client
REsy
Production Company
Shiraz Creative
My Role
Creative Director
About:
We partnered with Resy and Amex Gold to create a first-of-its-kind gourmet restaurant drive-thru experience, "The Resy Drive Thru"... a 10-course tasting menu from 10 of the city's best chefs and restaurants. The concept was so well executed it became an annual event that moved from Los Angeles in 2020 to Miami in 2021 and then to New York City in 2022, continuously building on the concept to make it relevant for the time and Covid-related parameters.
From the comfort of chauffeured golf carts, the Drive Thru experience featured ten stations that served an exquisite custom-crafted dishes, each created by a different local star chef, all on a route that featured stunning views, local favorites, and unforgettable surprises at every turn. The surprises would include memorable moments such as a carwash-inspired Gold Donut Factory, performances by local break-dancers, graffiti artists, Double-Dutchers, a fully recreated jazz night club, and a raging Block Party send-off.





